Melt Into Your Summer Skin

Summer Fridays Summer Skin Nourishing Body Lotion

Conception, branding, and digital design for Melt Into Your Summer Skin, a launch campaign for Summer Fridays Summer Skin Nourishing Body Lotion.

Featuring the #InMySummerSkin series and the Summer Fridays community. “Each and every one of you has a unique and beautiful story about yourself and how you feel in your own skin. Stories of self-love and self-acceptance. We want to celebrate those stories by sharing what makes you confident in your skin.”